Frequently Asked Questions


Consultants are professionals that provide expert advice in their field of expertise. They provide solutions to address the clients problem.

Coaches on the other hand do not provide any solution or advice to their clients. A coach believes that the client is creative and resourceful, and are in the best position to derive the solution for themselves. Through a process of listening and questioning, the coach helps to create self-awareness and discovery, and empowers the client to achieve his goals.

In recent years, the “Coach” title have increasingly been used as a marketing buzzword. This has created a lot of confusion in the industry as to what a “Coach” role should be. More organisations are becoming aware about this issue, and they are now hiring coaches that have the necessary qualifications and credentials. As such, it will become important in the coming years to have the appropriate qualifications as a coach.

Today, coaching is not a regulated industry in any country. However, there are a few global organisations that regulates the ethical and professional standards for the coaching profession. The largest and most recognised coaching organisation is the International Coach Federation (ICF), which is headquartered in the USA. ICF have over 30,000 members located in over 140 countries. Founded in 1995, ICF seeks to advance the art, science and practice of professional coaching.

To maintain the professional standard of a certified coach, ICF recommend all potential coaches to attend a coach-specific training that are approved by ICF. Our Certified Master Performance Coach (CMPC) program is one of the training courses approved by ICF. Upon completion of the coach-specific training, potential coaches will need to clock in additional coaching hours, prior to taking an online assessment administered by ICF Global. ICF has different levels of credential qualifications (see What are the different levels of ICF credentialing? below).

Upon completion of the program, you will receive the “Certified Master Performance Coach” title in your certificate. This gives you the endorsement that you are a professionally trained coach, and you can start your journey to coach your clients.

The CMPC program is a 62-hours coach-specific training. It covers the 11 core coaching competencies that are outlined by ICF. Besides the competencies, it will also cover the mindset of a coach, the coaching frameworks, advanced tools and techniques and many more. 

The program is divided into 3 phases; namely Coaching Foundation (3 days classroom training), Advanced Coaching (4 days classroom training) and Final Assessment (1 day). More details of the program can be found on

There are no pre-requisites required. As long as you have the interest and passion to coach others, you are most welcomed to join the program.

Absolutely yes! The CMPC certificate is your endorsement to start coaching.

Our coaching program is not targeted at any specific industry of coaching. The CMPC program provides the foundation of coaching. Upon completion of the program, you can coach in any areas that you feel most comfortable with or have the most passion in. We have graduates from all walks of life!

Getting a coaching certification is not limited for professional coaches only. As more organisations become more aware about the value of coaching, they are building their own team of internal coaches besides hiring external coaches. When you are a certified coach, you not only build competency trust with your peers, you will also be able to coach at a much deeper level that will benefit your coachees.

Many of our participants who are leaders in their organisation have gone on to be great leader/manager coach empowering their team to greater performance. Concurrently, they also realised when they coach others , they develop themselves in the process. In other words, “When we grow others, We grow ourselves”, that’s the benefit of coaching.

Our training is fully a face-to-face interactive learning environment. While we do understand the benefits of online learning, we believe that coaching skills are best learnt through experiential learning, not just with the facilitators but also through the interaction with your peer learners. Our minds are conditioned by our past experiences, values and beliefs, which shapes our perception and interpretation of situations and knowledge that we acquire. It’s only through the face-to-face interaction with the facilitators and peer learners that we realise there are many views behind what we thought it might be.

We understand how adult learn. We have designed and refined our program over the last decade with the right level of activities, games, facilitated learning, group discussion, coaching practicum that will bring the best learning value to our participants. See what some of our past graduates have to say.

To acquire the first level of ICF ACC credential, participants would need to do the following:-

  • Complete the CMPC program (minimum of 60 hours of coach-specific training)
  • Complete 10 hours of mentor coaching (included in the CMPC program)
  • Clocked 100 coaching hours (75% must be paid-coaching, 25% can be pro-bono coaching) – no time limit
  • Apply to ICF Global upon meeting the above requirements
  • Complete an online Coach Knowledge Assessment, administered by ICF Global
  • Receive ICF ACC credential upon successful completion

More details are found at ICF website on Credentialing.  Please refer to the ACC ACSTH path.

There are 3 levels of credentialing under ICF. Broadly, the requirements are:-

  • Associate Certified Coach (ACC) – 60 hours of coach-specific training & 100 coaching hours
  • Professional Certified Coach (PCC) – 125 hours of coach-specific training & 500 coaching hours
  • Master Certified Coach (MCC) – 200 hours of coach-specific training & 2,500 coaching hours

Please refer to ICF Global website for other requirements.

For purposes of credentialing, mentor coaching means an applicant being coached on their coaching skills rather than coaching on practice building, life balance, or other topics unrelated to the development of an applicant’s coaching skill. The participant must be coached for a minimum of 10 hours over a minimum of 3 months by a qualified Mentor Coach. Applicants may have more than one qualified Mentor Coach. The Mentor Coach needs to hold an ICF ACC, PCC or MCC credential.

With an ICF Credential, coaches demonstrate not only knowledge and skill, but also a commitment to high professional standards and a strong code of ethics. Organisations around the world are increasingly more aware about coaching, and are looking for credentialed coaches.

According to the 2012 ICF Global Coaching Study, credentialed coaches reported a higher-than-average income worldwide compared to non-credentialed-coaches. In the 2010 ICF Global Consumer Awareness Study, 84 percent of adult consumers who had experienced a coaching relationship reported that it was important for coaches to hold a credential.