Why Coaching? It’s not just about having that nice artisan coffee chat with your coach.  There are lots of reasons why coaching is important and how it has helped many professionals and businesses.

Coaching provides a structure that enable an individual or organisation to achieve their goals. An Executive or Business Coach guides and support the client, and help to design accountability to increase the clients performance.  Coaching brings a shift in corporate culture that increases productivity by changing it from command and control to collaboration and creativity. It helps close the gap between generations by increasing engagement and encouraging progress that benefits all parties involved.

Some of the benefits of coaching include:

  • Improving individual or team performance
  • Creating self awareness
  • Strengthening relationship with others
  • Developing leadership and management skills
  • Advancing in career or personal development
  • Improving Better work life balance


International Coach Federation (ICF) conducted a recent global study on the benefits of coaching.  Here are some of the findings (click on the chart):



Source: ICF Global Coaching Client Study was commissioned by the ICF but conducted independently by PricewaterhouseCoopers.

There are many success stories on the importance of coaching.  Here’s are some stories from International Coach Federation.


“When I’m doing three- to four-month post-coaching evaluations with new leaders, I often hear, ‘I now use the coaching questions that were used with me with my staff, and that’s making them more effective.’ Their goal for coaching may be to become more effective as a leader, but the longer-term effect is that they are using these skills with their staff, thereby allowing them to be more effective and become more empowered.”   — Jaclyn A. Smith, Vice President, CareSource University

“Coaching has provided a common language that is gaining popularity in the workplace as it creates new learning and sets people up for success. Asking powerful questions, facilitating the process, putting them in charge: It’s all a way to get them involved in the organization’s day-to-day decision-making process, make them a success in their area and make them a success in achieving the target.”   — Dilep Misra, ACC, President-Corporate Human Resources, J.K. Organisation

“At Banner, coaching has become an essential tool for helping new leaders acclimate to our culture and accelerate their development…”   — Ed Oxford, Banner Health senior vice president/chief talent officer.